dLeña was designed by Peter Max Bowden, the principal of PETERMAX Co, which focuses on industry shifting hospitality design, branding and concept development. With a diverse background in Architecture/Design, Construction, Real Estate Development and Marketing, Peter's approach lends a sophistication and edge to the experience after grand opening. As the former Director of Design and Development for Dodd Mitchell Design from 2008-2014, Peter has a strong history with industry giants such as MGM International, Starwood Capital, The ARIA Hotel, The Light Group. With project diversity from Hotel, Restaurant/Bar, Nightlife to Residential and Multi-Family development, Peter brings vast knowledge and instinct to the table which can clearly be seen in the final product. Peter prefers to take a concept from inception to delivery, touching everything along the way including Interiors, Exteriors, Branding, Marketing and down to the Uniform design and the full Guest Experience.